Recruitment and Retention

Let’s get interested in a career in social care

Working in social care gives individuals the opportunity to have a positive impact on people’s lives. There are so many different roles to choose from and different work settings – this sector really can offer lots of choice and career opportunities.
Getting people interested and understanding social care is the biggest hurdle
Resources here will support you publicise a range of job roles and support you in raising the profile of the sector. Case studies focus on how to promote the sector and attract recruits using differing opportunities.

Using social media to attract recruits

Job roles in social care

Bexley Case Study Learning and Development Hack Day

Raising the profile of Personal Assistants Case Study

Oxfordshire CC – Case Study – Attracting Older Workers

Skills for Care: A Career Pathway

Kent County Council: Branding our Recruitment Campaigns & Materials

East Sussex County Council: A Career Pathway An Elderly Persons Journey Through Services

Bluebird Care: Using Innovation To Improve Recruitment & Retention Within The Care Sector

Local Authority Mapping Apprenticeship Activity 2018

Pre-employment in social care

One of the biggest challenges we face in social care is the high turnover of new staff who leave very soon after employment because they didn’t know what to expect from the job. Exploring work experience opportunities and pre-employment programmes helps to support potential recruits in understanding the sector and the work, whilst also giving them initial skills, knowledge and confidence when starting employment. The case studies here showcase pre-employment opportunities including sector based work academies.

Work Experience – A Teachers Guide

Surrey Skills Academy – Case Study Sector Based Work Academy

Medway – Case Study Sector Based Work Academy

Case Study St Wilfrid’s Hospice, Chichester and St Barnabas’ Hospice, Worthing Summer School for 16-19 year olds

Care careers school programme

East Kent Pre-Employment Programme – Kent County Council, Skills for Care & Health Education England Kent, Surrey & Sussex

Running a recruitment campaign

Running a recruitment campaign always needs a lot of planning and a lot of resources. Several South East authorities have run targeted recruitment programmes and produced a range of resources that are now available for sharing. Start by looking at the guide from NHS England on running a recruitment drive, there are several case studies on local recruitment campaigns and resources that people have produced in support of local activity.

NHS England – Supporting you to run a recruitment campaign

West Sussex – Case Study Running a local recruitment campaign

Using social media in recruitment

Case Study – Attracting older workers media campaign

West Sussex postcard – Consider a Career in Care

West Sussex Recruitment Poster

Skills for Care Come and Work in Social Care

Recruitment branding at Kent CC

Getting people started

Successful retention partly depends on how quickly we can support people into meaningful employment with the right levels of support so that they feel able to confidently do the job they have been recruited for. Information here can be found on employment checks, right to work fact sheet and information on immigration checks. You will also find a link to a page with full information and resources on how to support someone through the Care Certificate – an essential part of induction.

All you need to know about Employment Checks

Fact sheet on checks for the right to work

Immigration and care providers guidance

Supporting staff with child care

Making sure staff get a good induction

Career development

Developing the skills and talents of all staff is key to retention and starts at the point of recruitment. Local authorities will want to maximise use of their apprenticeship levy and case studies below may give additional ideas for using the apprenticeship route.

Taking an apprenticeship

Rotational Apprenticeships Case Study

How can I progress my Career

Leaderships for Front Line Managers Case Study

Taking an apprenticeship

East Sussex: A Career Pathway – Elderly Persons Journey Through Services

Brighton & Hove City Council: Making Apprenticeships Work